How do you answer the seemingly easy question Isaiah Johnson Raiders Jersey , ?What do you do?? Do you talk about YOU? Do you talk about your productsservices? Do you talk about your industry? Do you explain the process of how your productsservices work? If you answered yes to any of these questions you are missing an enormous opportunity.
Every time someone asks you ?What do you do?? and every time someone reads your marketing materials you have the opportunity to:
* Interest potential clients * Increase the potential for referrals * Find out about potential strategic alliances * Create recognition for yourself and your business * Position yourself as an expert
Stop right now and take the time to discover how to answer the question, ?What do you do?? in a profitable way.
The bottom line is that in general, people are not really that interested in you and what you do (you may have heard this before, start believing it!) What they really want to know is what you can do for them. All of the communication about what you do must focus on the benefits of your productsservices Maxx Crosby Raiders Jersey , not the features. Focus on how your productsservices benefit the people who use them and the results they can expect.
Think about the last time you met someone and they told you what they do. Do you remember what they told you? If so, would you be able to clearly explain it to someone else? Your goal is that the people who hear or read your marketing messages remember what you do AND are able to tell someone else.
The first step to answering the question, ?What do you do? is to define your ideal client. The more specific you are, the more success you will have in building your business quickly and positioning yourself as an expert. The next step is to define what do you do for your clients. How you benefit them. When you are clear about these two things Trayvon Mullen Raiders Jersey , and you can easily communicate what you do, you will feel more confident talking about your business. People you talk with will easily see exactly how you can help them and hopefully remember what you do!
Here are some examples to get you started (as you can see, you don't necessarily need to mention your profession!):
- ?I work with professional women who want high returns on their investments? (Financial Planner)
- ?I create delicious, healthy meals for busy executives that have no time to cook.? (Personal Chef)
- ?I help busy doctors find more time to spend with their families? (Life Coach)
- ?I rescue stressed out business owners when their computers crash? (Computer Technician)
- ?I help stay-at-home moms feel pampered and relaxed? (Massage Therapist)
Try out this formula: I work with (your niche or ideal clients) who are having trouble with (problems your ideal clients face) and who want (what they want to see happen Johnathan Abram Raiders Jersey , the result).
Another way to explain what you do is to relate it to a known situation, a common experience. So when someone asks you what you do you can say, ?Well you probably know how busy doctors are, what I do is I help them spend more time with their families.? Or Josh Jacobs Raiders Jersey , ?You know how stay-at-home moms are always taking care of everyone else, well what I do is make THEM feel taken care of.?
You will know you are on the right track when the next question you are asked after you say what you do is: ?How do you do that??
Don't wait another minute. Get started now, grab a piece of paper and write down what you do and then practice saying it. You can test it out on friends and colleagues to refine and improve it. Then start using it everywhere (with people, on your website Clelin Ferrell Raiders Jersey , on your business card) and you will see and feel the difference this makes in attracting more clients!
(c) 2005 Stephanie Ward
In this article we're going to review another very popular benefit concert, the one they call Live Aid.
Most people probably had very little clue that The Concert For Bangladesh would start a trend that would continue for many years. Live Aid is another example of some of the world's greatest musical acts coming together in a common cause to help people in need.
What made Live Aid different from Bangladesh and many other concerts was that this concert was not held in just one place. The concert, held on July 13, 1985 was broadcast live from a number of places Antonio Brown Raiders Jersey , including Wembley Stadium in London, JFK Stadium in Philadelphia, and a few acts performing from Sydney, Australia and Moscow Derek Carr Raiders Jersey , Russia.
The concert itself was put on in order to try to help raise funds for famine relief in Ethiopia. The concert was billed as sort of a "global jukebox." The number of people in attendance at just two of the sites totalled over 150,000 people. Live Aid was the largest scale satellite link-up and TV broadcast of all time. It was estimated that about 1.5 billion people saw the broadcast live.
The concert was conceived by master mind Bob Geldorf who had previously put together another gala called "Do They Know It's Christmas" which was known as Band Aid. That concert went off the previous winter featuring a number of British and Irish acts also for the purpose of raising funds for famine relief in Ethiopia. This is the first time that two concerts had been put on so close together to raise money for the same relief effort.
The initial goals of this concert was to raise about $1.5 million. But as the concert grew in scope and the number of acts increased the final number was estimated at a staggering $254 million earned. Nobody could have ever seen this coming. Because of Geldorf's efforts and the success of Live Aid, he received an honorary knighthood.
Because there were so many venues and so many performing artists it would be impossible to list every artist who performed and every song done. But there were a few memorable highlights that deserve to be mentioned.